Privacy Policy

Last Updated: April 9th 2025

Asherco LLP (“we”, “us”, or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our website www.asherco.com (the “Site”).

1. Information we Collect

We do not collect personal data directly from visitors. We do not use contact forms, subscription fields, or user accounts.

We may, however, collect limited data automatically through Google Analytics, including:
- IP address
- Browser type and version
- Device type
- Pages visited
- Time spent on the Site

This data is collected anonymously and is used for performance and usage insights.

2. Use of Cookies

We use cookies only in connection with Google Analytics. These cookies help us understand site usage patterns. You can disable cookies in your browser settings.

3. Legal Basis for Processing

Asherco LLP relies on legitimate interests under Article 6(1)(f) of the UK GDPR to process anonymised analytics data for internal evaluation and site improvement.

4. Data Sharing

We do not sell, rent, or share personal data with third parties. Google Analytics may store anonymised usage data on servers outside the UK, governed by their own privacy policies.

5. Data Retention

Analytics data is retained for a maximum of 26 months.

6. Your Rights

You have the right to:
- Request access to data we hold about you
- Request deletion or correction
- Object to processing

For any requests, please email us at privacy@ashercollp.com.

7. Changes to This Policy

We may update this policy from time to time. The latest version will always be posted here.

8. Contact

For any questions regarding this policy, please contact:
Asherco LLP
Email: privacy@ashercollp.com